1. Which of the following is NOT an example of the Dangling Comparative?
a. “Keeps you fresher longer”
b. “Has any president been dealt a tougher hand?”
c. “More arsenic”
d. “Kerry supported higher taxes over 350 times”
2. True or False. The Nigerian email scam is an example of the “Pay You Tuesday” con.
1. What does convergence mean to Henry Jenkins?
A. Flow of content across multiple media systems.
B. The cooperation between multiple media industries.
C. The migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted.
D. All of the above
2. True or false: The three concepts of search behavior are pertinence, salience, and SEO.
Answer: False, pertinence, salience, and relevance.
Which “trick of the trade” relies on misleading people by disguising an issue with a more favorable name?
A. Frame it and Claim it
B. Weasel Words
C. Eye Candy
D. The “average” bear
1.) For salient information to be useable, which one of these must it have?
2.) True or False, the distinction drawn between information and entertainment is a concrete and exact seperation.
Which is not an example of Glittering Generalities?
A. Path of Strength
B. The Middle Class
C. The Real Thing
D. Fruit Juicy Red
What is the last indicator rule from about information society from the UnSpun book?
a) The final rule
b) The last indicator rule
c) Be Skeptical, but not Cynical
d) Be Cynical, but not Skeptical
True or False: Are weasel words and Eye candy the same?
Which of the following is NOT an example of a weasel word
a. Up to
T/F: Prescription drug commercials do not use visuals to distract from the side effects